The Foundation of Knowledge: A Comparative Study in Islamic and Western Methods of Inquiry

If you have ever made a friend, dated somebody, married or divorced your partner, you have a hidden talent for Sales and Marketing.

Corporate Matrimony aims to bring the core essence of Sales and Marketing through the metaphors of relationship building towards marriage, sharing a journey of how to woo Clients into signing long-term, profitable and mutually benefiting partnerships.

It is suitable for readers of any background and encourages a mind shift that Sales and Marketing skills can be nurtured. A book that combines both ends of the business world; it shares insights by a worldly top management leader and “on the ground – facing Clients – war zone” techniques of the ever evolving middle manager.

Enthusiastic readers, notably those who have special interest in thinking and cognition, are expected to know a great deal on creativity both as a skill and as a discipline. However, rare are those who have thoughts on what a religion like Islam has to say about it. Many vital fields of studies seem to have been alienated from religious principles and values, as if religion distrupts the smoth and triumphant march of human knowledge. This book presents a humble argument for the worth of Islamic principles and values in the domain of thinking and creativity. Though this work is an introductory textbook devised for teaching purposes, it hopes to meet the expectations of those who seek detailed and informative account of the subject.

Learn the important advice and strategies on building the right mind-set all in one compilation. Grow and think alongside Datuk Dr Mohd Daud Bakar in his mission to motivate and drive the inquisitive young business minds.

A Compilation of 23 articles from Datuk Dr Mohd Daud Bakar’s Mindset column in Malaysian Business.