[AUH] Mustalah Al-Hadith / مصطلح الحديث

If you have ever made a friend, dated somebody, married or divorced your partner, you have a hidden talent for Sales and Marketing.

Corporate Matrimony aims to bring the core essence of Sales and Marketing through the metaphors of relationship building towards marriage, sharing a journey of how to woo Clients into signing long-term, profitable and mutually benefiting partnerships.

It is suitable for readers of any background and encourages a mind shift that Sales and Marketing skills can be nurtured. A book that combines both ends of the business world; it shares insights by a worldly top management leader and “on the ground – facing Clients – war zone” techniques of the ever evolving middle manager.