Creative Thinking An Islamic Perspective (2nd Edition)

If you have ever made a friend, dated somebody, married or divorced your partner, you have a hidden talent for Sales and Marketing.

Corporate Matrimony aims to bring the core essence of Sales and Marketing through the metaphors of relationship building towards marriage, sharing a journey of how to woo Clients into signing long-term, profitable and mutually benefiting partnerships.

It is suitable for readers of any background and encourages a mind shift that Sales and Marketing skills can be nurtured. A book that combines both ends of the business world; it shares insights by a worldly top management leader and “on the ground – facing Clients – war zone” techniques of the ever evolving middle manager.

Beekun and Badawi, both professors of management and strategy, have written this primer on leadership integrating contemporary business techniques with traditional Islamic knowledge. The leadership paradigm is changing, and a leadership model based on ethical principles is finally emerging-a position that Islam has taken from the start. The synthesis of the authors results in a highly practical and inspiring manual for developing leadership skills.

The Foundation of Knowledge’s most fundamental concern is to trace the evolution of scientific methodology and to highlight Islamic scholarship s everlasting contribution to grounding scientific research in the social experience while bringing transcendental knowledge to bear on normative frameworks. In addition, the book emphasizes the need to remain open-minded to a variety of scientific approaches to social phenomena. The book is of particular interest to the students of methodology and scientific methods, as it catalogs the various approaches to systematic investigation and sheds light on the profound role early Muslim scholars played in laying the foundation of scientific knowledge.